Marketing Communication Plan Essay Example | Topics and Well Written Essays - 3250 words

Marketing Communication Plan - Essay Example(Varey 2002) It is a challenge because of the accompaniment that every day newer modes of communication are being invented and more than rapid to that is the accelerated rate of exploitation these modes creatively. Those marketers who still rely solely on the traditional methods and deny any chances of creativity in the selling communication, they are ultimately at a high risk, in most of the cases, of being left prat by the more creative marketing communication fancys, which are capable of appealing the customers in more efficient manner, provided the claims in these communication plans are supported by the product availability and quality. (Taylor 2004) The knowledge federation is not the only dimension that the marketers need to consider, rather there are multiple dimensions that need to be considered and duly examinen care of while conceiving, developing and implementing the communication plan. These factors allow in the changi ng behaviours and preference of the conduct audience, the need of the product, availability of alternatives, communication plans of the competitors and so on. Thus it is imperative for the marketing communication planner to take into account all these factors while developing a marketing communication plan. (Hooley et. al 1984)In the beginning, this plan ordain analyze the market situation with reference to the abovementioned products. Various dimensions of the market will analyzed in this regard, such as, consumer demand, search behaviour, brand loyalty, market characteristics and definition, sales and suppliers market shares, market dynamics (innovation, new accession and price trends), product innovation, manufacturing and trade, entry conditions and price trends. Analyzing the market situation is very essential to build an sound communication schema, thus this would occupy most of the space and will be referred frequently in the subsequent parts of the report. After the an alysis part, the second step would be the development of the objectives for the marketing communication. This will include both, the marketing goals and the objectives and would be aligned with the situation of the market already analyzed. Afterwards, we will develop the statement of strategy. This strategy statement will identify and highlight relevant public, logic, and communication channel, type of medium and timing of from each one strategy. Once the statement of strategy has been developed, our next step would be to sketch the profile of the target audience and each targeted segment of the market from the dimensions which are of the key significance to the marketers and those who implement the marketing communication plans. Afterwards, we will explore and analyze various tactics and plan of marketing action plan. After this, we would move to comment of the concerned 3 Ms of the production (which includes, man and women, money and monitoring). Lastly, critical path of these a ctivities will be developed in order to ensure successful and effective implementation of the plan.Analysis of the Market piazzaConsumer demandIn a recent market research report by