OUTLINE THE MAIN CRITICISM OF THE CULTURAL IMPERIALISM THESIS MADE BY Essay

OUTLINE THE MAIN CRITICISM OF THE ethnic IMPERIALISM THESIS MADE BY MEDIA GLOBALISATION THEORISTS. ARE THESE CRITICISM VALID - Essay Example on that point are two theories that explain media ball-shapedization which include media imperialism and modernization. Globalization is the process by which contemporary smart set and other countries are connected and interrelated by pagan experiences and trade communication. Global sale of films, media products and the profits brings together people in the developing countries and western countries in direct contact2. Cultural imperialism concept is utilize to refer to the cultural influence of a developed country on the developing nations. Cultural globalization is the emergence of beliefs and values that are shared by the entire world.The critics of the cultural imperialism believed that cultural imperialists do not have empirical explanation and practical evidence. Cultural imperialism involves spreading modernity whereby it leads to cultural loss tho not cultural expansion. There has not been any group of conspirators who spread any specific culture. However, global economic and technological advancement decreased the value and importance of national culture3. It would be baseless to pass judgment global development to any one culture. The idea of cultural imperialism or voluntary cultural success is not relevant. Instead, all the countries in the world irrespective of their location are subject to worldwide cultural change.Cultural imperialism is not valid because what the people watch in the mass media can be profitable to them. Certain programs aired by the western media have a positive influence on the deuce-ace world countries depending on whether to use them or not for instance, some countries staged a revolution aft(prenominal) watching certain programs aired by the western television. That does not mean the audience were compelled to doing so plainly because they found it necessary because they h ad the belief that it was the best way.Western cultural imperialism is considered irrelevant because some third